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    <lastmod>2020-09-11</lastmod>
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      <image:title>Case Studies - Bank of Melbourne. Online Banking transformation</image:title>
      <image:caption>A series of Design Sprints &amp; Prototypes Aimed at aligning the online CX with the offline brand campaign and promise.</image:caption>
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      <image:title>Case Studies - The launch of Lexus.com Re-imaging Luxury</image:title>
      <image:caption>UX/UI Project for Lexus.com This site had to inspire, excite and deliver a seamless user experience for both customisation of your new Lexus as well as conversion of test drives.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5bbae28965a7079ae2641aa4/t/5c6b803f419202ebf60a2231/1557526659788/Linkedinsales.png</image:loc>
      <image:title>Case Studies - Linkedin. Strategic Partner Sales Solutions</image:title>
      <image:caption>Developing customizable sales and pitch decks to support a team of 4,000 plus sales individuals across USA and Asia</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bbae28965a7079ae2641aa4/t/5c6b7f66e4966b1492b55b25/1557526601387/SL+reading+room.jpg</image:loc>
      <image:title>Case Studies - State Library of NSW. Global UX Solution</image:title>
      <image:caption>How do you design a universal search solution that inspires, is easy to use and showcases the enormous breadth of content the State Library has to offer? Development of a CX Research Strategy, Customer Journey Wall, Design Sprints and Innovation.</image:caption>
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    <image:image>
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      <image:title>Case Studies - BabyChange. Developing a two-way ecommerce marketplace.</image:title>
      <image:caption>UX Research, wireframes, prototype and testing. Having a baby is an exciting time but the current e-commerce sites for researching and purchasing what you have a terrible UX. There had to be a better way.</image:caption>
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    <image:image>
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      <image:title>Case Studies - Society One. Disrupting standard bank lending.</image:title>
      <image:caption>Research, Design Sprints, UI. Prototypes and Testing. When challenging the big five as an alternative to bank lending. How do you create a customer experience that explains how the newly introduced marketplace of peer to peer lenders works?</image:caption>
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    <image:image>
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      <image:title>Case Studies - Commonwealth bank. Multi-channel innovation.</image:title>
      <image:caption>Research, UX Methodologies and scope planning for Design Sprints. How does a beast like CBA know just exactly where to innovate? In preparation for enhancing end-to-end financial guidance services we supported CBA retail teams.</image:caption>
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      <image:title>Case Studies - Lost +Hound. Brand Strategy &amp; Social</image:title>
      <image:caption>UX &amp; UI innovation across web, social, product and merchandise. Designing and launching a new brand for dog lovers across the globe. Inventing a totally new and unique vertical.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Studies</image:title>
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    <loc>https://www.georgiaantill.com/case-study/babychange</loc>
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    <priority>0.75</priority>
    <lastmod>2018-10-27</lastmod>
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      <image:title>Case Study - BabyChange</image:title>
      <image:caption>“How might we?" ideation workshops</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - BabyChange - “85% of shoppers are confused by current experience”</image:title>
      <image:caption>Gumtree Report 2017</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - BabyChange</image:title>
      <image:caption>Plotting ideas on a Value Matrix and defining the MVP</image:caption>
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    <image:image>
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      <image:title>Case Study - BabyChange</image:title>
      <image:caption>Creating detailed user flows for each MVP item</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - BabyChange</image:title>
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    <image:image>
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      <image:title>Case Study - BabyChange</image:title>
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    <image:image>
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      <image:title>Case Study - BabyChange</image:title>
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    <loc>https://www.georgiaantill.com/case-study/cba</loc>
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    <lastmod>2018-10-27</lastmod>
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      <image:title>Case Study - CBA</image:title>
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      <image:title>Case Study - CBA</image:title>
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    <loc>https://www.georgiaantill.com/case-study/society-one</loc>
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    <lastmod>2018-10-27</lastmod>
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      <image:title>Case Study - Society One</image:title>
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      <image:title>Case Study - Society One</image:title>
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      <image:title>Case Study - Society One</image:title>
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      <image:title>Case Study - Society One</image:title>
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      <image:title>Case Study - Society One</image:title>
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      <image:title>Case Study - Society One</image:title>
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      <image:title>Case Study - Society One - Peer to peer lending takes on the banks</image:title>
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    <image:image>
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      <image:title>Case Study - Society One</image:title>
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  <url>
    <loc>https://www.georgiaantill.com/contact</loc>
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    <lastmod>2018-10-28</lastmod>
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      <image:title>Contact</image:title>
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  <url>
    <loc>https://www.georgiaantill.com/articles</loc>
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    <lastmod>2020-08-13</lastmod>
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      <image:title>Articles</image:title>
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      <image:loc>https://static1.squarespace.com/static/5bbae28965a7079ae2641aa4/t/5cbfcd0515fcc0956eb65944/1556073739636/Comic+making+fun+of+senior+UX+designers+with+two+months+of+experience.jpeg</image:loc>
      <image:title>Articles</image:title>
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      <image:title>Articles</image:title>
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      <image:title>Articles</image:title>
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      <image:title>Articles</image:title>
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      <image:title>Articles</image:title>
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  <url>
    <loc>https://www.georgiaantill.com/capabilites</loc>
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    <lastmod>2021-06-01</lastmod>
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      <image:title>Capabilites</image:title>
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      <image:title>Capabilites</image:title>
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      <image:title>Capabilites</image:title>
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      <image:title>Capabilites</image:title>
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  <url>
    <loc>https://www.georgiaantill.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2018-10-28</lastmod>
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      <image:title>About</image:title>
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    <image:image>
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      <image:title>About</image:title>
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  </url>
  <url>
    <loc>https://www.georgiaantill.com/case-study-lexus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-02</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bbae28965a7079ae2641aa4/t/5bd42f0053450ad68f1d6305/1540681406653/Lexus+hybrid.jpg</image:loc>
      <image:title>Case Study - Lexus - Re-imagining Luxury</image:title>
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    <image:image>
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      <image:title>Case Study - Lexus</image:title>
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  <url>
    <loc>https://www.georgiaantill.com/copy-of-case-study-westpac</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-02</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5bbae28965a7079ae2641aa4/t/5bd4f36de5e5f0d50168976d/1540682612598/BoM+Makers.jpeg</image:loc>
      <image:title>Case Study - Westpac/BoM - Aligning UX with the Brand Promise</image:title>
    </image:image>
    <image:image>
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      <image:title>Case Study - Westpac/BoM</image:title>
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  <url>
    <loc>https://www.georgiaantill.com/copy-of-copy-of-case-study-lost-hound</loc>
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    <priority>0.75</priority>
    <lastmod>2018-11-02</lastmod>
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      <image:title>Case Study - Lost + Hound - Dog Culture is here.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bbae28965a7079ae2641aa4/t/5bdbba586d2a73d30dcc0869/1550703295842/L%26H_website.png</image:loc>
      <image:title>Case Study - Lost + Hound</image:title>
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    <image:image>
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      <image:title>Case Study - Lost + Hound</image:title>
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    <image:image>
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      <image:title>Case Study - Lost + Hound</image:title>
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    <image:image>
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      <image:title>Case Study - Lost + Hound</image:title>
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  <url>
    <loc>https://www.georgiaantill.com/intro</loc>
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    <priority>0.75</priority>
    <lastmod>2018-11-02</lastmod>
    <image:image>
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      <image:title>Intro</image:title>
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  </url>
  <url>
    <loc>https://www.georgiaantill.com/case-study-state-library</loc>
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    <priority>0.75</priority>
    <lastmod>2019-04-24</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5bbae28965a7079ae2641aa4/t/5cbe77046e9a7f2d608cbb21/1555986234343/LinkedIn%E2%80%93Business-How-To-021.png</image:loc>
      <image:title>Case Study - Linkedin - Presentations that win.</image:title>
      <image:caption>Dynamic pitch decks that bring what’s possible to life. Giving Linkedin sales teams the competitive edge as well as global brand continuity.</image:caption>
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  <url>
    <loc>https://www.georgiaantill.com/case-study-state-library-1</loc>
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    <lastmod>2019-07-18</lastmod>
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    <loc>https://www.georgiaantill.com/new-page</loc>
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    <lastmod>2020-08-13</lastmod>
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      <image:title>CX Methodology - Know where you’re going</image:title>
      <image:caption>And how to get there.</image:caption>
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      <image:title>CX Methodology</image:title>
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      <image:title>CX Methodology</image:title>
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